Boca Raton, Florida: July 20th, 2011
Nat King Cole Generation Hope, Inc. has selected Spikerush Media as their marketing partner. Spikerush Media was selected to provide online marketing and database services.
About NKC Generation Hope, Inc: Nat King Cole Generation Hope believes that our children deserve to have the joy of music in their lives. We are “Keeping Music Alive” as we continue to provide the gift of music today and into the future. Learn more at their website
About Spikerush Media: Spikerush Media is a full service online marketing company. Specializing in Direct Marketing, Lead Generation, Website Design & Hosting, and Search Engine Optimization. With 12 years of experience, our marketing company will deliver the brand and ROI our clients expect for each opportunity presented to Spikerush Media.
Contact us for more information:
Glenn Remler
President
Spikerush Media
glenn@spikerushmedia.com
561.488.8742
What The Smartphone Market Will Look Like In 2015
March 30, 2011 Stan Schroeder – Mashable
Market research firm IDC predicts that the smartphone market will grow 49.2% in 2011, due to an increasing number of users who will replace feature phones with smartphones.
The report goes hand in hand with a recent study, also by IDC, which predicts that the number of mobile app downloads will grow from 10.9 billion in 2010 to 76.9 billion in 2014.
While the growth of the smartphone market is fairly easy to predict, IDC also makes predictions about the market share of smartphone platforms in 2015, and we’re far more skeptical about those. Android, IDC predicts, will have 45.4% market share by that time, while BlackBerry will be at 13.7% and iOS at 15.3%.
Symbian, recently dropped from Nokia’s long-term plans, is predicted to drop to 0.2%, and Windows Phone 7 is predicted to grab an impressive 20.9% market share, which would propel it into second place by a large margin. It’s definitely possible, but even though Microsoft’s partnership with Nokia is a strong foundation for success, we can easily see bumps in the road (such as Nokia’s integration of WP7 going slower than planned) that could impede such stellar growth for WP7.
March 21, 2011
Online Media:
Local Online Ads To Hit $42 Billion By ’15, Digital Dominates Future
Survey: Small-Business Owners Eye Rosier Days
Experts say e-mail marketing won’t die soon: DMCNY
Frank Washkuch – DM Marketing News
February 10, 2011
E-mail marketing is far from dead, but marketers will have to adjust to social media, a range of mobile devices, prioritized inboxes and new security concerns, said Anita Absey, SVP of global sales and services at Return Path, on February 10.
Absey told the Direct Marketing Club of New York’s February luncheon that e-mail “is not dead, and is not going anywhere” as a marketing medium.
“Facebook’s inbox will not kill e-mail,” she said. “But it will be an interesting place to converse with people.”
Absey’s presentation to the DMCNY came days after comScore released statistics showing that Web-based e-mail use dropped 59% in December 2010, compared with the year before. ComScore also said in its “2010 US Digital Year in Review” that consumers adopted social networking at high rates throughout 2010.
Absey said marketers will have to adjust their strategies to use Facebook e-mail and added that video should be used “for a very compelling reason.” She added that e-mail security concerns, such as phishing and spam, will continue to be a nuisance for marketers in the near future.
Absey also said the creation of additional e-mail filtering systems, such as Google’s Priority Inbox, is a potential game-changer for marketers because they can no longer assume recently sent messages will be near the top of the inbox.
“What we’ve been doing for the past 15 years, where the last one sent is on the top, that doesn’t work anymore,” she said.
Marketing Organizations:
The Direct Marketing Association : Provides the industries best practices and services.
Mobile Marketing Association : The standards and guidelines for mobile marketing best practices.
American Marketing Association : The association for individuals and organizations who are leading the practice, teaching, and development of marketing throughout the world.
Search Engine Marketing Professional Organization ( SEMPO ) : Is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
